CreAtiVE MARKETING
REQUEST FOR PROPOSAL Creative brief
Excerpts from a creative brief developed for PATHOS Creative Intelligence Firm as part of an RFP response to the University of South Florida. This work contributed to winning the bid, resulting in PATHOS becoming an approved marketing agency for USF.
MARKETING CAMPAIGN
Mock marketing campaign proposal developed for the Governors Ball Music Festival, grounded in a comprehensive creative brief. The campaign outlines targeted objectives, key performance metrics, and promotional strategies for a large-scale music festival. This work earned first place in the state of Florida.
NEWSLETTER
Newsletter created for outreach to 150+ family and friends of photographers & videographers on the Multimedia team. This newsletter increased our team's fundraising and engagement by 20%.
STRATEGY ANALYSIS
Strategy analysis project on REI created during Retail Systems Management course at the University of Florida. This report analyzes multiple performance enhancement strategies and tactical plans to implement them at REI.
