As Multimedia Director (April 2023–April 2024) and Assistant Director of Videography (April 2022–April 2023) for Dance Marathon at the University of Florida, I led the creative direction and operations of the @dmatuf Instagram alongside the Digital Marketing and Public Relations teams. I oversaw photo and video production with a 33-member team, bringing to life our campaigns #ImagineTheDay (2023) and #FightForMore (2024). Through this work - spanning short-form Instagram Reels and campaign-driven content - we grew the account’s following by over 30% while driving merchandise sales, event attendance, and fundraising for UF Health Shands Children’s Hospital.